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Cookie Policy

Last updated: 21 July 2025

AZUE Groups Ltd
Website: www.azue.co.uk
Email: info@azue.co.uk

This Cookie Policy explains how AZUE Groups Ltd (“AZUE,” “we,” “our,” or “us”) uses cookies and similar technologies on our website to provide, improve, and personalise your experience.

By continuing to browse or use our website, you consent to the use of cookies as outlined below, unless you opt out or disable them through your browser settings.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your actions and preferences over time and are used for a range of purposes, from essential functionality to user behaviour analysis.


There are several types of cookies:

  • Session cookies: Deleted when you close your browser.

  • Persistent cookies: Remain on your device until they expire or are manually deleted.

  • First-party cookies: Set by the website you’re visiting.

  • Third-party cookies: Set by a different domain (e.g., for analytics or advertising).

2. What Cookies We Use

We use the following categories of cookies on www.azue.co.uk:
 

a. Essential Cookies

These are necessary for the basic functioning of the website and cannot be turned off.
They enable:

  • Secure checkout

  • Cart functionality

  • Login/account features

  • Site security and fraud prevention

Examples:

  • woocommerce_cart_hash

  • wp_woocommerce_session_

  • cookie_consent_status
     

b. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our site, so we can improve usability and performance.

Used for:

  • Tracking page visits and time on site

  • Identifying broken links or errors

  • Measuring marketing campaign effectiveness

Tools Used:

  • Google Analytics (anonymized IPs)

  • Meta Pixel (if applicable)

Examples:

  • _ga (Google Analytics)

  • _gid

  • _fbp (Facebook Pixel)
     

c. Functional Cookies

These enhance your user experience by remembering your preferences, such as language, region, or saved items.

Examples:

  • Remembering previous searches or filters

  • Maintaining wishlist items
     

d. Marketing & Advertising Cookies (if applicable)

These are set by us or third parties to deliver personalized ads across the web and track engagement with ad content.

Used for:

  • Retargeting users via platforms like Facebook or Google

  • Measuring ad conversions

We only use these cookies if you provide explicit consent via the cookie banner.

3. Managing Your Cookie Preferences

When you first visit our site, you will see a cookie consent banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage cookie preferences

You can update your preferences at any time by clicking “Cookie Settings” in the website footer.

Alternatively, you can manage or block cookies directly via your browser settings:

  • Chrome

  • Safari

  • Firefox

  • Edge

Please note: Disabling cookies may affect the functionality of some parts of our site, such as checkout or login areas.

4. Third-Party Services That May Use Cookies

Some content or services on our site may include third-party integrations, which may also place cookies on your device. These include:

  • Google Analytics

  • Facebook/Instagram (Meta)

  • Payment providers (e.g., Stripe, PayPal)

  • Embedded content (e.g., Instagram feeds)

We recommend reviewing the privacy and cookie policies of these providers separately.

5. Changes to This Cookie Policy

We may update this policy to reflect changes in technology, regulation, or our practices. Updates will be posted on this page with the latest revision date.

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